Custom eStore for a retail brand
Catalogue, Indian payments, orders and inventory in an online store built around how the brand actually sells.
A Store That Follows The Brand, Not The Theme
Swaraj IT Services built a custom eStore for a retail brand that needed more than a generic shop theme: their own catalogue rules, pricing, order flow and inventory.
Customers had to trust the checkout. Staff had to pack orders without calling a developer for every stock change.
The Problem
- A marketplace listing could not show the full catalogue the way the brand wanted
- Ready-made themes fought Indian payment and assisted-order habits
- Inventory and order status lived in separate chats
- SEO product pages were an afterthought
What We Delivered
Catalogue and product pages
Categories, variants, images and SEO-ready pages structured the way customers search — not the way a theme forces a grid.
Checkout and payments
UPI, cards and wallets wired into a checkout the brand could stand behind, with room for cash-on-delivery or assisted orders where needed.
Orders, customers and stock
Order statuses, invoices and inventory updates so packing and support are not hunting through email.
Admin for the team
Staff add products and process orders without a developer ticket for every small change.
How We Worked
01. Product and process workshop
SKUs, tax, shipping and the exceptions the shop already had — listed before design.
02. Storefront and operations
Design and admin information architecture together, so the pretty page matches how orders actually move.
03. Launch, then grow
Go-live with a clean catalogue. Coupons, B2B price lists or extra warehouses can follow.
Outcome
The brand sells on its own domain, with payments and orders in one admin. The store can grow modules without migrating off a locked theme.
See the product: Custom eStore Solution.
Swaraj IT Services
Software • Web • Mobile • AI • Digital Solutions