White-label website platform
Laravel CMS used for our site first, then reskinned for client domains with a separate database.
A Website Engine We Use Before We Sell It
At Swaraj IT Services, this public website is not a one-off brochure. It runs on the same white-label CMS we install for clients: pages, services, products, portfolio, blog, leads and SEO — with their brand, domain and colours.
The brief was simple. Stop rebuilding admin from zero for every new domain. Keep one Laravel core. Give each client a new frontend and their own MySQL database.
The Problem
Agency-style delivery often means a fresh WordPress or a custom site that cannot be reused. Content, leads and SEO settings get mixed, or the next client waits while developers copy-paste last month’s project.
We needed a platform where:
- Core features stay in one maintained package
- Theme, logo and copy live in the client site folder
- Leads and pages never sit in another company’s database
What We Delivered
Reusable Laravel core
Admin for pages, services, products, portfolio, blog, team, testimonials and enquiries — shipped as a package, not a pile of copied controllers.
Client theme layer
Primary and secondary colours, logo, header and footer stay in the site. A new brand does not require rewriting the CMS.
Own database per client
Each installation has its own MySQL database. Content and leads stay isolated when we launch the next domain.
SEO built in
Title, description, keywords and share image per page, plus company-wide defaults. Featured images on services and products are the same files used for social previews.
Outcome
Swaraj IT Services now launches a branded site faster: new theme, new .env, new database, same core. The next client does not wait for a from-scratch CMS.
This case study is the live proof — you are reading it on the platform.
Want The Same Engine For Your Brand?
See the White-label CMS product, or send an inquiry for a client rollout plan.
Swaraj IT Services
Software • Web • Mobile • AI • Digital Solutions